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The extraordinary event for the Gelato boutique, designed by Giorgio Bulgari, was organized to celebrate the second opening of the store in the heart of Rome. The event featured models in 1950s-style outfits parading through Rome, evoking the legend of Vacanze Romane, in the brand’s colors that embody a perfect vintage style.
A special opening made unique by vintage Vespas, branded merchandise, champagne, and gelato tastings—a gelato that draws on traditional flavors while constantly looking toward the future and exploring new tastes.
